Tag Archives: Sam Ben Avraham
BRINGING A SUSTAINABLE URBAN EDGE:
“Made in Brooklyn”, is the ‘theme’, as all major materials were sourced and fabricated locally. Bringing a sustainable urban edge to the space are recycled and reused materials sourced locally. Pallet wood was recycled into wall and fixture panels. Steel display fixtures from a Brooklyn factory that closed eight years ago add an industrial vibe that’s reinforced by warehouse-style pendant lighting (retrofitted with LEDs, naturally). The result produced is a rich textured retail environment, in a contemporary urban space contrasting the fast-paced bustle of Flatbush Avenue.
Sam Ben Avraham, Owner of Atrium, and Ronnie Feig, mens urban shoe guru, commissioned Cleanroom Inc. to design the Brooklyn retail location.
We use recycled materials including old pallet wood and a stash of old school fixtures that were sitting in a warehouse in Brooklyn for the past 10 years. The focus was to bring organization and clarity to the merchandising.